Here are the 5 Hottest Toys to Buy at Target Right Now (+ How to Save!)

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musical penguin toy in Target cart

Looking for the latest Target toy coupon?

Target regularly offers toy coupons and Circle offers, so you’re never too far from the next big deal on toys! We’ve seen Target toy coupons for 25% off, and Circle offers for $10 off $50 and $25 off a $100 toy purchase. We often see these offers before the holiday seasons, but there are lots of ways that you can score hot toy deals year-round!

While you’re waiting on the next Target toy coupon, take a look at some of the hottest toys available at Target right now, as seen below. Then, keep reading for a few easy ways that you can save money on toys at Target every day of the year!

Fisher Price Cool Beats animals on shelf at Target

1. Fisher-Price Linkimals Cool Beats Penguin Musical Toy

The Fisher-Price Linkimals Cool Beats Penguin musical toy is a super chill dance partner for baby with fresh tunes, multi-color lights, and jammin’ moves. When kids press the buttons, the penguin flaps its flippers and bobs side to side while music and phrases introduce the alphabet, opposites, and more.

Fisher-Price Linkimals Cool Beats Penguin Musical Toy $29.99
Save 25% with Target Circle offer (exp. 9/25)
Final cost $22.49!

toy gun on shelf

2. Zuru X-Shot Chaos Meteor Blaster 2 pack – Royale Edition

The two Royale Edition Meteor blasters in this pack deliver maximum performance and accuracy combined with a flashy golden shine. Each blaster holds 6 maximum performance rounds with 24 included in all. Each pack also comes with sticker sheets to customize the blasters with unique designs. 

Zuru X-Shot Chaos Meteor Blaster 2 pack – Royale Edition $29.99
Save 20% with Target Circle offer (exp. 9/25)
Final cost $23.99!

girl playing with Little People Ariel set

3. Fisher-Price Little People Disney Princess Bathtime with Ariel Playset

Young Disney fans can help The Little Mermaid get ready for a day of under-the-sea adventures with the Little People Bathtime with Ariel playset. This 10-piece playset features some favorite characters from Disney’s The Little Mermaid, including an Ariel figure with a soft mermaid towel, Flounder, and a soft bath mat featuring Sebastian. 

boy playing with toy tow truck

4. DRIVEN by Battat Large Tow Truck

This large tow truck is the ultimate vehicle for imaginary fun on the road. It comes with a miniature car to lift up with the crane arm and load onto the towing rack. Press the steering wheel to flash the lights and honk the horn, and don’t forget to check the engine by popping the hood for a peek at the detailed interior. 

DRIVEN by Battat Large Tow Truck $39.99
Save 20% with Target Circle offer (exp. 9/25)
Final cost $31.99!

little girl playing with melissa and doug wooden barn

5. Melissa & Doug Wooden Take-Along Sorting Barn

Kids can take farm animal fun wherever they go with the Take-Along Sorting Barn! Fit the 10 wooden play pieces into shaped holes in the sturdy wooden barn, or stand the pieces up for pretend play. Flip up the barn roof for quick and easy access, and use the handle to take playtime anywhere. 

Melissa & Doug Wooden Take-Along Sorting Barn $19.99
Save 15% with Target Circle offer (exp. 9/25)
Final cost $16.99!

Here’s how to save on all the hottest toys at Target:

man holding a phone displaying a Target Circle offer in one hand and a pink unicorn toy in the other

Maximize your toy savings with Target Circle!

Be sure to regularly check the Target Circle offers online and on the app (download it for iOS and Android). They often offer up to 50% off toys, board games, and more with the Circle offers. These Circle offers stack with sale prices and sometimes clearance prices so you can score big savings.

Even better, during the months of November and December, Target usually does a Daily Toy Deal and offers 50% off some of the hottest toys of the holiday season! Last year, they even made this offer available for drive-up so you could score the huge discounts and not even have to go into the store.

man scanning target circle app on phone

Price match at Target for big savings! 

Know the Price Match Guarantee at Target! Target price matches a total of 25 online competitors listed here – including, and even Kohl’s. Plus, you can price match at both your local store AND online at (excluding clearance and other items).

The easiest way we’ve found to price match is to take your item to Customer Service. They’ll scan it to verify the price on the site you suggest and adjust the price to match! It’s so easy!

Note that they do not allow you to combine Circle offers or Target Gift Card promotions with price matches. Click HERE to view the full Target Price Match Policy.

Plus, hang onto your receipts! If you find a lower price within 14 days after your purchase, just bring your receipt to Target and they’ll adjust your cost to the lower price!

toys in cart at Target

Shop the semi-annual Target toy sales!

Twice a year around the months of January and July, Target resets their toy departments to introduce the newest toys. In January, they clear out all the holiday toys to make room for spring and summer toys. In July or August, they clear out all the summer toys to start bringing in the hottest toys for Christmas!

When these months roll around, make sure to keep an eye on endcaps or stroll the toy aisles to look for clearance tags. The discounts will start at 15% and increase about every two weeks to 30%, 50%, and eventually up to 70% off. The hottest toys, like LEGO, often don’t make it past the 30% discounts so make sure to snatch those up when you see them.  The seasonal/fad toys are often the ones that make it all the way up to 70% discounts, so you can likely hold out for the bigger discounts on those!

If there is a toy you really want, you can set an alert on Brickseek to be notified of any price changes. Just enter the DPCI number in the Brickseek inventory checker. You can find the DPCI number right under the price on the store tag or under the item details online. Once you’ve pulled up the item on Brickseek, just click the two-bell icon to add a local alert.

display of Paw Patrol Mini Figures

Did you know that Target follows a markdown schedule?

Speaking of clearance, most Target stores follow a markdown schedule where they clearance select departments on specific days of the week. Thursday is the day to check your toy department!

While it may vary by store, this is the schedule that most follow:

  • Monday – Electronics, Books, Kids Clothing, Baby
  • Tuesday – Women’s Apparel, Grocery, Pets
  • Wednesday – Men’s Apparel, Health & Beauty Items, Furniture, Lawn & Garden
  • Thursday – Toys, Sporting Goods, Housewares, Shoes
  • Friday – Cosmetics, Jewelry, Auto, Hardware

hand holding target REDcard from black purse with red cart

If you’re a Target REDcard holder, you can save an extra 5% OFF all of your purchases – in-store and online. Plus, you’ll get your goodies with free two-day shipping on hundreds of thousands of items from, an additional 30 days for returns and exchanges, and more exclusives such as special items, gifts, and other offers.

Here are the other savings you’ll get with your Target REDcard:

  • Clearance: Save even more: 5% off clearance prices when you use your RedCard.
  • Top DealsGet 5% off our top deals of the week when you use your RedCard.
  • StarbucksSave 5% at any in-store Starbucks location when you use your RedCard.
  • Specialty Gift CardsSave 5% on specialty gift cards for travel, restaurants, movie tickets, and more.
  • SubscriptionsSave 5% on everyday essentials delivered on your schedule when you use your RedCard.
  • ShiptSave 5% on your same-day delivery order placed on when you use your RedCard.


We’re sharing all the best toy sales, deals, and coupons so you can fill up the toy box and gift closet without emptying your wallet! 


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