Interest
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Naturally, people pay more attention to the things that interest them. If you like sports, you are going to remember teams and stats much more readily than someone who is not interested in sports. There are two ways to use this fact to your advantage when you need to remember something that is not interesting.
One way is to try to make the material more meaningful by looking for ways that it is similar to something that you enjoy.
Another way is to use rewards and punishments. For example, if you can recall 10 items from your flashcards or study for a full hour, you could reward yourself with a study break and a piece of candy. Some people may give themselves the reward even if they fail the task, so if you have trouble being honest with yourself ask someone to dispense the rewards for you.
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